The year, 1906. The place, Boston, Massachusetts. The person, an English immigrant named William J. Riley. The company, New Balance Arch Support. The goal, footwear that provides greater comfort and NEW BALANCE.
My daughter is beautiful, smart, funny, and ultra-talented. She is an artist and designer, who has remodeled multiple homes: framed, hung sheetrock, mudded, painted, laid wood and tile flooring, and more.
She has done all this in her beloved New Balance 420’s. Since I am not a poet, I asked ChatGPT to write an ode to these beauties.
“Oh, weathered New Balance 420’s, aged and worn,
Through the dust and debris, you’ve marched along.
From scaffolds to sites, you’ve shared in the toil,
A testament to hard work, dedication, and soil.
Your scuffed-up exterior tells tales of sweat,
In your worn-down soles, my journey is set.
Though faded and worn, you remain my guide,
In the world of builders, you’ve been my pride.
Oh, New Balance 420’s, worn by the trade,
You’ve witnessed my efforts, foundation laid.
In your worn-out form, I find stories so grand,
Oh, my loyal companions, built to withstand.
In your well-loved presence, I find comfort anew,
For every scar you bear, tells a tale that is true.
Oh, my cherished 420’s, I hold you so tight,
A reminder that beauty can emerge from the fight.”
-Thanks Chat!
Plus they are made in the USA, what’s not to love?
New Balance is fun, creative, and playful! They definitely have something for everyone. My goal was to create a moving logo with a looping animation using a popular brand name, hence New Balance. You can consider this little piece a moving logo assignment + fan art ;).
“Every act of conscious learning requires the willingness to suffer an injury to one’s self-esteem. That is why young children, before they are aware of their own self-importance, learn so easily.”
-Thomas Szasz
I learned so much! Have any questions on the process? Message or leave a comment. 🙂
nikolaidesigns.com 
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